The growth of the maternity wear market was temporarily affected in 2020 due to the growing number of COVID-19 cases. Besides, the imposition of strict lockdown regulations had affected the global apparel, accessories, and luxury goods market, which is the parent market of the market in focus. However, the market is expected to recover in 2021 and register healthy growth with the introduction of COVID-19 vaccines and the rapid consumer shift toward online shopping.
The market is driven by factors such as the growing demand for maternity wear from emerging countries, increasing product awareness, and increasing demand for antimicrobial and eco-friendly maternity intimate wear.
The report also offers information on the upcoming trends and challenges that will influence market growth.
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Maternity Wear Market: Opportunities
Improvements in economic conditions and rising disposable incomes are encouraging consumers to increase their spend on fashion clothing. Also, the rising number of pregnant working women and the increasing awareness about the availability of fashionable maternity apparel has created a significant demand for maternity wear. Moreover, increasing fashion consciousness among women in both developed and developing countries is expected to present several growth opportunities for vendors during the forecast period.
Maternity Wear Market: Segmentation by Type
Based on the segmentation by type, the market generated maximum revenue in the tops segment in 2020. The segment is driven by the increasing demand for maternity tops from developing countries such as India and China. Also, rising disposable incomes and increasing birth rates are expected to contribute to the growth of the segment during the forecast period.
Maternity Wear Market: Segmentation by Geography
APAC held the largest market share in 2020 and the market growth in the region is expected to be faster compared to the growth of the market in other regions. The growth of the market in APAC can be attributed to the increasing number of working women. Also, the high birth rate in the region is expected to contribute to the growth of the maternity wear market during the forecast period.
One of the fortune 500 companies had used the detailed research report on the maternity wear market and had decided to increase their market share in the APAC region which offers the highest market opportunities during the forecast period.
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Maternity Wear Market: Major Vendors
adidas AG
The company offers maternity wears such as maternity clothes which include maternity leggings and tops, maternity tights, and tanks.
Hanesbrands Inc.
The company offers maternity intimate wear under the brand, Cantaloop, maternity nursing tank top, and maternity lingerie.
H & M Hennes & Mauritz AB
The company offers maternity wears such as maternity dresses, maternity jeans, maternity tops, maternity skirts, maternity bottom wear, and maternity lingerie.
J. C. Penney Co. Inc.
The company offers maternity wears such as maternity dresses, maternity jeans, maternity tops, and maternity bottom wear.
The Gap Inc.
The company offers maternity wears such as maternity dresses, maternity jeans, maternity tops, maternity skirts, maternity bottom wear, and maternity sweaters.
Along with the market data, Technavio offers customizations as per the specific needs of companies. The following customization options are available for the maternity wear market report:
Regional Analysis
- Further breakdown of the market segmentation at requested regions.
Market Player Information
- Detailed analysis and profiling of additional market players, vendor segmentation, and vendor offerings.
- Know the strategies adopted by vendors during the COVID-19 Recovery Phase.
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Related Reports on Maternity Wear Market:
Global Maternity Intimate Wear Market – Global maternity intimate wear market is segmented by product (bras, panties, and others), distribution channel (offline and online), and geography (APAC, Europe, MEA, North America, and South America).
Download Exclusive Free Sample Report
Online Children and Maternity Apparel Market in MENA – Online children and maternity apparel market in MENA is segmented by price (mass category, mid-range category, premium category, and ultra-premium category), application (children’s apparel and maternity apparel), age group (infants, toddlers, rest of the children, and maternity), and geography (Saudi Arabia, Egypt (Arab Republic of Egypt), UAE, Iran (Islamic Republic of Iran), and Rest of MEA).
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Executive Summary
Market Landscape
- Market ecosystem
- Market characteristics
- Value chain analysis
Market Sizing
- Market definition
- Market segment analysis
- Market size 2020
- Market outlook: Forecast for 2020 – 2025
Five Forces Analysis
- Five Forces Analysis
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Market Segmentation by Type
- Market segments
- Comparison by Type
- Tops – Market size and forecast 2020-2025
- Bottoms – Market size and forecast 2020-2025
- Dress and tunics – Market size and forecast 2020-2025
- Others – Market size and forecast 2020-2025
- Market opportunity by Type
Customer Landscape
Geographic Landscape
- Geographic segmentation
- Geographic comparison
- North America – Market size and forecast 2020-2025
- Europe – Market size and forecast 2020-2025
- APAC – Market size and forecast 2020-2025
- South America – Market size and forecast 2020-2025
- MEA – Market size and forecast 2020-2025
- Key leading countries
- Market opportunity by geography
- Market drivers
- Market challenges
- Market trends
Vendor Landscape
- Vendor landscape
- Competitive scenario
- Landscape disruption
Vendor Analysis
- Vendors covered
- Market positioning of vendors
- adidas AG
- ASOS Plc
- Brainbees Solutions Pvt. Ltd.
- Hanesbrands Inc.
- H & M Hennes & Mauritz AB
- J. C. Penney Co. Inc.
- Nike Inc.
- Seraphine Ltd
- The Gap Inc.
- Tytex AS
Appendix
- Scope of the report
- Currency conversion rates for US$
- Research methodology
- List of abbreviations
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