• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

PRESSLED

Your Leading News Source

PRESSLED
Your Leading News Source

  • Home
  • BUSINESS
  • MONEY
  • POLITICS
  • REAL ESTATE
  • US
  • Meet the Reporters
  • About/Contact

Coca-Cola pulls plug on energy drink | 2021-05-17

May 23, 2021 by Staff Reporter

ATLANTA — Coca-Cola Energy, the Coca-Cola Co.’s attempt to draw new consumers to the energy category, has fizzled out. The Atlanta-based beverage giant announced May 14 that the company is discontinuing the product in North America a little more than a year after hitting the market.

“As we emerge stronger from the pandemic, our strategy is focused on scaling big bets across a streamlined portfolio and experimenting in an intelligent and disciplined manner,” said Alex Ebanks, senior manager of business and brand communications – North America, at Coca-Cola. “An important component to this strategy is the consistent and constant evaluation of what’s performing and what’s not. As we scale our best innovations quickly and effectively like AHA and Coca-Cola with Coffee, we need to be disciplined with those that don’t get the traction required for further investment. It is for that reason we’ve made the decision to discontinue Coca-Cola Energy in North America.”

Coca-Cola Energy generated plenty of buzz in 2019, becoming the first Coke-branded energy drink launched in Spain and Hungary. The product quickly expanded to 25 countries, including Great Britain, Ireland, Spain, Germany, Norway and Australia.

The product was among dozens of new beverages previewed during the 2019 NACS Show, presented by the National Association of Convenience Stores, held Oct. 1-4, 2019, in Atlanta. A few months later, in January 2020, the product made its nationwide debut in North America.

JC Harvey, director of retail channel strategy and commercialization for Coca-Cola North America, told Food Business News during the 2019 NACS Show that Coca-Cola formulated the product to draw new consumers to the energy category, citing the fact that energy drinks are purchased by less than half of American households.

“That’s really the opportunity for Coke Energy for both the Coca-Cola Co., but just as important, our customers, to bring people into the category,” Mr. Harvey told Food Business News at the NACS Show. “It’s designed to be more approachable versus everything else in the market, and to be more appealing, especially to people who have never tried an energy drink.”

Coca-Cola Energy features a “cola-forward taste” with 114 mg of caffeine per 12-oz serving, which compares to 34 mg in a 12-oz can of original Coca-Cola, plus B vitamins and guarana extracts. Varieties include original, cherry, zero-sugar original and zero-sugar cherry.

Coca-Cola’s announcement came a day after Purchase, NY-based PepsiCo debuted an advertisement to promote Mtn Dew Rise Energy. Introduced in March, Mtn Dew Rise Energy has approximately 180 mg of caffeine, vitamins A and C, antioxidants, and fruit juice. With citicoline and caffeine to boost mental clarity and zinc for immune support, Mtn Dew Rise Energy is designed “to awaken ambition and help people conquer the day,” according to PepsiCo.

Originally Appeared Here

Filed Under: BUSINESS

Primary Sidebar

More to See

Lone Star: Texas Tech Kicker Jonathan Garibay on Dallas Cowboys ‘Opportunity’

The Dallas Cowboys have a vacancy - and just one kicker presently on the roster. And he's a familiar face to Texas Tech fans, as it's Jonathan … [Read More...] about Lone Star: Texas Tech Kicker Jonathan Garibay on Dallas Cowboys ‘Opportunity’

Pan Asia Bank appoints Naleen Edirisinghe as COO – Financial News

Pan Asia Bank recently announced the appointment of Naleen Edirisinghe as its Chief Operating Officer (COO) with effect from 26th April 2022 to take … [Read More...] about Pan Asia Bank appoints Naleen Edirisinghe as COO – Financial News

CRE funds invest billions in U.S. real estate

Multiple commercial real estate funds have poured more than $2.5 billion into the U.S. real estate market in recent weeks, Bisnow reports. These CRE … [Read More...] about CRE funds invest billions in U.S. real estate

Privacy Policy | Terms and Conditions | About/ Contact
Copyright © 2022 · PRESSLED · As Amazon Associates we earn commissions from qualifying purchases · Log in

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT