Scot Crooker with Tilt Creative + Production
Title: Chief content officer at Tilt Creative + Production, a Richmond-based branding agency formed in 2018 when film and video production firm Park Group and the creative content firm Studio Squared merged.
Education: Virginia Commonwealth University, bachelor’s in mass communications, 1994
Career: Cole Henderson Drake, 1997-2001; Huey/Paprocki, 2001-05; Huey+Partners, 2005-08; BBDO, 2008-11; Brunner, 2011-12; Van Winkle + Pearce, 2012-15; The Martin Agency, 2015-20; Tilt Creative + Production, 2021-present
Where in the metro area do you live?: Ashland area. “Went from being in the middle of Atlanta to being able to see stars again.”
Best business decision: “Deciding that who I work with matters more than where I work.”
Worst business decision: “Being part of a start-up in 2007-2008. Right place. Wrong time.”
Mistake you learned the most from: “Not a business mistake, but when I was about 10, I left my boots outside of my tent on a backpacking trip. It snowed. Got out what I could, but hiked out with snowpack in my boots. It was a pretty powerful lesson on learning to think ahead.”
Originally Appeared On: https://richmond.com/business/getting-to-know-scot-crooker-with-tilt-creative-production/article_811bcfea-2e7d-5cd8-920a-e33fdcd0d7ff.html