Kiteline (formerly known as Liminal Health) is a London-based startup that provides personalised content and virtual health coaching to employees affected by chronic conditions.
The UK healthtech company has secured £370K funding led by SFC Capital. Others including global VC Antler and a group of carefully selected angel investors also participated.
How will the funding be used?
The funding will be used to accelerate its smart coach matching service and content offering, which will include on-demand wellbeing learning modules and condition-specific resources.
Offers digital coaching
Founded by Candice Hampson and Christine Beardsell in 2020, the company was created in direct response to their own personal and professional experiences.
“The business case for better workplace support for those living with chronic health conditions is undoubted,” said CEO and co-founder Candice Hampson. “The sickness absence rate for those with a long-term health condition was 4.4% in 2018, compared with 1.1% for those without such a condition. Many long-term conditions can be prevented through lifestyle changes, yet people struggle to find the right information and support to make those changes. We’re here to change that. Our vision is a world where everyone finds it easy to be proactive about their health.”
Kiteline uses smart matching to connect users to an accredited coach. The platform offers digital coaching that promotes empathy over sympathy. The UK company provides personalised support for less stress, and better sleep, diet, and exercise.
As a result, there is an increased engagement, reduced churn and employee turnover, as well as tackling absenteeism and presenteeism, which can create an unhealthy working environment.
Right now, the company works with clients including Global Forwarding, Big Society Capital, and VIVID.
“We spend a large portion of our time working, and with more people now returning to the office after lockdown, we anticipate the demand for our kind of technology-focused, personalised coaching and wellbeing content, will grow significantly,” added CMO and co-founder, Christine
Beardsell. “To this end, we have recently relaunched our website and have expanded our team to align more closely with our values and vision to coach people to better health; we are a kite line, helping individuals to soar on their journey to a happier, healthier life.”
Investment Executive from SFC Capital, Edward Stevenson, commented on the recent partnership, “SFC is delighted to have led Kiteline’s latest funding round. The team is working on a fantastic product that is aimed at an enormous problem that is currently inadequately served. Not only do employers have a duty to ensure their staff is happy and healthy, but we all know that a healthy workforce is the best way for employers to boost productivity. Kiteline is looking to help achieve exactly this and we are excited about what the future holds for the company.”
Senior Director and Head of HR from Big Society Capital, Julia Boddy, said, “The health coaching and wellbeing content offered by Kiteline is a much more personal form of support for our employees. Not only is it engaging, but it is easily accessible and approachable. The ability to match with a coach based on personal preferences means that you can make a real and genuine connection with someone who is best placed to help you achieve your own goals.”